Beko FSM

Beko Egypt is planning to automate the FSM program and make it easier for both (the company Beko and FSM) through a mobile application.

Beko FSM program is a point program with ascending tiers. The points are redeemed with monetary value.

FSM is the salesmen working on different dealers’ electronic stores “they are external parties and not employed by Beko”. They play an important in the purchase decision.