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Offering unique and competitive intelligence into promotional activity in print media

BMI Print Ads

by BMI Research (PTY) LTD

What is it about?

Offering unique and competitive intelligence into promotional activity in print media. Covers all brands advertised in all regions by retailer by month. The analysis provides an inside picture of the retail promotional environment. Track competitor promotions and pricing, offering top line or granular data. Assess whether brand is gaining sufficient share, relative to your spend on promotional print advertising. Track competitor promotional pricing to tactically react on own product pricing. Gain strategic insight into your brands’ share of print voice.

App Details

Version
2.0.1
Rating
NA
Size
41Mb
Genre
Utilities Business
Last updated
August 30, 2019
Release date
February 21, 2016
More info

App Screenshots

App Store Description

Offering unique and competitive intelligence into promotional activity in print media. Covers all brands advertised in all regions by retailer by month. The analysis provides an inside picture of the retail promotional environment. Track competitor promotions and pricing, offering top line or granular data. Assess whether brand is gaining sufficient share, relative to your spend on promotional print advertising. Track competitor promotional pricing to tactically react on own product pricing. Gain strategic insight into your brands’ share of print voice.

Promotional Pricing and Share of Print Spend:
– Print Ads covers all brands advertised in all regions by retailer by month.
– Analysis provides an inside picture of the retail promotional environment.
– Tracks competitor promotions.
– Provides Rand value to advertising spend versus competitor brands.
– Coverage: National newspapers, weekly newspapers, weekly community newspapers, consumer magazines, in-store broadsheets.
– Reporting offering is daily, weekly, monthly and quarterly.

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