Cake: Better Conversations

Cake is a place to have thoughtful conversations about topics that fascinate you.

Follow topics, not people.
On most social networks you follow people. On Cake you follow topics that fascinate you. We love our friends and family, but they don’t all share the same interests. When you follow your interests rather than your friends, you can have fascinating conversations about the things you care about without feeling like you’re boring someone.

Get off the social media treadmill.
Cake enables storytelling in ways that status updates on social networks don’t. Sometimes the best conversations unfold over days, weeks, or months. Cake makes it easy to create those stories for the world to follow.

Control what you see.
You own your experience on Cake. You can hide posts in your conversations that you feel detract from the discussion. You can ignore users whose posts and conversations you don’t want to see. You can mute users to prevent them from posting in conversations you start.

Quality of thought, not quantity of users.
Cake’s mission is to enable great conversations, and that’s our success metric. It’s hard to ban bad actors when you measure your success by the number of active users. We’re not interested in being a platform for hate speech or harassment because those things are the opposite of great.