CaltonDatx

CaltonDatx – Real-Time Audience Analytics for OOH Advertising

See your audience. Know your impact.

Get valuable insights into who views your Out-of-Home (OOH) ads. Whether you're running digital billboards or screens, CaltonDatx helps you measure, analyze, and improve your advertising effectiveness—on the ground and on the road.

Key Features:

Understand Your Audience
Using camera and machine learning, CaltonDatx collects anonymous data on pedestrians and vehicles. It detects demographics such as age, gender, emotional expressions, dwell time, and impressions—helping you design campaigns that engage.
 
Measure Vehicle Traffic
Track car, motorcycle, and truck traffic. Measure vehicle speeds and exposure levels to optimize roadside advertising campaigns.

AI-Driven Insights
CaltonDatx delivers actionable insights and recommendations powered by AI, allowing you to make data-driven decisions and improve audience engagement.

Privacy-Focused
We don’t store personal data. CaltonDatx is fully GDPR-compliant, with encrypted data transmission and strong security protections.

What You Can Do with CaltonDatx:
View real-time audience data
Monitor impressions, engagement, and peak traffic times
Analyze audience demographics and emotional responses
Track vehicle exposure by type and speed
Receive detailed reports and trends
Integrate easily with your OOH system
Improve Your Ad Performance
Place your screens in high-traffic areas and adjust content based on your audience. Track Cost Per Mille (CPM) with actionable data.

Always Stay Informed
With live dashboards and customizable alerts, you can track spikes and trends in audience engagement.

Key Capabilities:
Real-time AI-powered insights
Fast reporting and easy integration
Works across all OOH environments
No personal data stored—100% privacy-focused
Start optimizing your Out-of-Home ads with CaltonDatx.