Charmboard

Charmboard is a visual discovery platform that enables people to discover amazing ideas from popular culture, including fashion, footwear, jewelry, makeup, home decor, and travel destinations. People love beautiful things they see in the video and want to know more about them. Charmboard makes that possible. Discover over 300 million style moments for every part of your life.

Find the look best suited for you and the best products that the market has to offer. Explore articles on trending and recommended topics in the app and follow the latest Bollywood news as it happens. Get out into the world of celebrity fashion and live the possibilities you’ve found!

Get great ideas for the topics you are passionate about:

Fashion and style inspiration
Beauty- Men & Women
Hair, Hairstyle & Makeup
Food, new recipes & cooking
Creative wedding ideas
Budget-friendly and luxury shopping, outfits, outfit ideas & clothes
Home & decor
Travel Destination
The latest lifestyle and fashion trends
Luxury brands
Celebrity style tips
Shopping ideas


Get inspired by any video on the internet. Save what you love in a video, organize them by theme, create your board and share with others – all from your phone! You can collaborate with your friends, share your style ideas and bookmark them for future reference, you can use Charmboard in innumerable ways.

CHARMS
While watching a video on Charmboard, the moments of desire that people save are called Charms. On clicking on a particular Charm, you can discover the products related to it, save the products you liked or shop directly.

BOARDS
A board has numerous Charms that help users to access their favorite fashion or beauty related products. The collection is a place where all your product cards and Charms are saved. You can organize them around themes and give them whatever name you wish to.

THE EDIT
The Edit is the Editorial segment of Charmboard handled by our editorial team that has buzzing articles and stories related to celebrity fashion, beauty trends, pop culture, styling tips, wedding inspiration and much more.


BUZZ
In ‘Buzz’, we inform readers about the most trending fashion and beauty stories related to our favorite celebs.

ART OF STYLE
This section contains all the ‘how-to’ guides on all the looks that count for different occasions.

EDITORS’ PICKS
This section has all the feature stories related to the best of current fashion, beauty and lifestyle trends approved by our expert editorial team.

CELEBRITY STYLE
Here, users get A to Z guide to celebrity fashion from all around the world. Bollywood, television and pop culture, you will find all celebrity-approved style and makeup ideas.

TOP TRENDS
This tab is “trends-specific’ and throws light on the latest celebrity style and international runway trends from the world of fashion.

VIDEOS
Users can watch their favorite videos and save Charms from it. It has all the trending videos related to music, movies, trailers, user-generated content, brand content and more. Users can upload videos from any video sharing site.

CELEBRITY STYLE INSPIRED FROM VIDEO
Be it clothes or accessories, our trending Charms assist them to stay inspired.

PREMIUM LIFESTYLE AND FASHION
We have built Charmboard to help people stay updated with premium lifestyle and fashion trends, be it makeup, fashion, lifestyle, wedding or holiday destinations. We cover most age groups and users can get quality content on celeb-inspired style and fashion from our app. Thus, if you are looking out for new trends in fashion or style tips, Charmboard is the place you should explore.

AWARD-WINNING BRAND

Charmboard is a proud winner of multiple awards including the “Best Design Award '' at SPOTT Awards( 2019).

Download Charmboard to start discovering what you love in popular culture.