echo: influencers & creatives

WHAT IS ECHO?
Echo is a simple way to harness the power and creativity of your social media community. Use echo to create campaigns asking your social media community for product ideas, photos of shared experiences, designs for things you are passionate about and other content that resonates with you.

Collaborating users can post content to campaigns, including in exchange for rewards. Use Echo to harness the power and creativity of your crowd, engage and collaborate with them for a campaign, and explore, do or build
awesome things with them that excite you. Echo is where you can build your brand with the help of a huge asset – your crowd –and provides you with a research and development (“R&D”) department at your fingertips.

WHAT ECHO CAN DO
• Create campaigns to build new products, collect photos of shared experiences, promote social causes and collect/explore content related to other things that excite you.
• Promise a reward to the winner of your campaign in exchange for owning the winner’s content under our Contribution Assignment Agreement.
• Share campaigns with friends, family, fans, social media followers and others in your crowd.
• Receive content posted by your crowd to your campaign.
• Filter content posted by your crowd to your campaign to find the most “popular” content.
• Discover campaigns created by people you know, love or follow.
• Post content to campaigns that excite you.
• Win rewards.
• Discover, like and share content posted by others to campaigns you love.