Ella – Making Money Matter

Ella helps you save and invest your money for a sustainable world. By choosing a financial product based upon your values and investment priorities with Ella, your choices can make a difference on how financial services treat their customers and product offerings.

Your money begins the journey the moment you decide to open up a bank account. The bank will use your money to invest into different companies and projects. Up until now, the bank has been able to use your money for whatever investments it wanted, and this was beyond your control. With Ella, you can ultimately decide where your money ends up, and factors like how a bank looks at issues such as environmentalism, gender equality and sustainable consumerism can all be part of this decision.

You have the power to change. Ella makes that power easy and smooth to practice.

The goal is to save the world, one small transaction at a time

Use Ella for:
- Rating and reviewing a bank’s ethical practices
- Opening savings and mutual fund accounts
- Learning about investments in general and realize your power as a customer
- Understanding the impact of your money and its effect on the world