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The new era of Social Commerce has resulted in a more complex and circular Consumer Decision Journey, where consumers are increasingly seeking information, reviews, and recommendations through word-of-mouth videos

Fanfare Brand

by Fanfare Holdings Limited

What is it about?

The new era of Social Commerce has resulted in a more complex and circular Consumer Decision Journey, where consumers are increasingly seeking information, reviews, and recommendations through word-of-mouth videos.

App Details

Version
1.1.4
Rating
NA
Size
61Mb
Genre
Social Networking Shopping
Last updated
November 9, 2018
Release date
December 21, 2017
More info

App Screenshots

App Store Description

The new era of Social Commerce has resulted in a more complex and circular Consumer Decision Journey, where consumers are increasingly seeking information, reviews, and recommendations through word-of-mouth videos.

This shift in consumer decision-making compels Brands to find an efficient method to fulfill customer demand at the right time and manage word-of-mouth in the right place.

The FANFARE BRAND APP is designed specifically for SOCIAL COMMERCE to:

Engage multiple consumer-driven touch points within the complex CONSUMER DECISION JOURNEY

Enhance CUSTOMER EXPERIENCE via an integrated two-way interaction between Brands and Consumers

Enable Brands to harness the power of CONSUMER-GENERATED VIDEOS for Lead Generation

Equip Brands to accurately and cost-effectively convert consumer-generated videos into SHOPPABLE VIDEOS

Ensure Consumers actively “pull” relevant information, thereby increasing BRAND AWARENESS

Empower Consumers to make their own decisions, thereby building CUSTOMER LOYALTY

Effect positive post-purchase experience to foster word-of-mouth, thereby closing the LOYALTY LOOP

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