Fragrance Direct

Fragrance Direct is a leading UK beauty retailer, stocking over 14,000 products for 600 big-name brands, designer labels and high street favourites. Our collection includes fragrances, makeup, skincare and haircare essentials, along with a full range of gift sets.

Originally focusing on the fragrance market (hence the name!) we went from strength to strength. We took this knowledge and expertise, listened to our customers and sought to become the obvious choice for all your beauty needs. We are forever expanding our ranges, sourcing the products you are looking for, following trends, offering luxury brands as well as making sure that our website is always focused on stocking all your essential beauty items. So shop your favourite perfumes, aftershaves, makeup, skincare and haircare products today!

Download the Fragrance Direct App today, there are plenty of amazing features to make your shopping experience seamless:

• Shop straight from your pocket with over 600 brands and 70% off high street prices
• Receive notifications about sales, app only discounts and new brands on offer
• Checkout quickly and securely directly from your phone
• Get inspired with all the amazing lookbooks and tutorials, don’t forget you can also add your favourite items to your wishlist for later
• Scan and shop your favourite products directly from the barcode to compare prices and offers

We regularly update our ranges, building relationships with the brands to bring you first-class ranges and brand new releases from the best-known fashion labels and beauty brands at low prices. Our huge collection is influenced by the latest shopping trends and innovations. In our online store you’ll find international names like Paco Rabanne, HUGO BOSS, Calvin Klein, Gucci, Versace and Marc Jacobs.