Glameura

The beauty industry is going through a dark phase where there is a dying novelty and a drying pipeline towards innovations and remodeling.

In light of wider societal, economic and technological shifts, impacting virtually every industry, the beauty market is one of the most worst hit sector due to current economic conditions.

Successful brands are those that make their headway w.r.t. active listening and responding to the changing needs and demands of their customers. At the root of their success is an understanding of what today’s beauty buyer expects from brands, and the changes they want to see across the beauty industry more generally. Also offering an explanation for recent developments in the modern beauty landscape, these shifting expectations indicate why the industry is still due a much-needed makeover and what Glameura is expected to do in same.

1. Glameura shall make the industry inclusive and organized

2. Are customers aware about the beauty products they are using, the chemicals and ingredients that go on their skin.

A majority of beauty buyers agree that a brand’s reputation is important when purchasing beauty products. Though factors such as Advertising, promotional activities, celebrity endorsements, etc. do affect the buying behavior but the vital information such as chemical contents, packaging material and other is left un noticed. The importance of knowledge such as how many carcinogens are present, how bio-physiological and hormone altering chemicals are present or compounds that may be hazardous to ecological / environment balance, aside being equally hazardous to human skin / body. After all, pollutants not only pollute the environment but your body as well.

The need to experiment and innovate better and sustainable beauty solutions grow as the industry gets crowded with hazardous brands, which are well marketed with saccharine coated endorsements. Glameura shall indulge in the evolution of the clean beauty ecosystem; this is undeniable and not likely to wither away anytime sooner or ever.

3. Glameura shall act as a bridge between the beauty and wellness industry.
With skin sensitivity and rising cases of skin and other malignancy related to harmful beauty products; fears of irritation becoming more common; about chemicals stripping away the body’s natural oils; the need for solutions like Glameura can’t be denied.

So, despite the recent explosion of organic skin care products, a large segment of beauty buyers still say they aren’t satisfied with such brands and there is a big lacuna for a perfect beauty solution. Glameura promise to support “a complete wellness solution”; Glameura is an attempt to cross-over into related wellness boundaries and create the ultimate lifestyle product.

4. Awareness toward aesthetics
Although levels of trust toward the beauty industry might be higher than for other markets, one thing that is sure is that beauty landscape requires major change, and Glameura is definitely that one big change, a revolution in beauty industry.

How Glameura™ is Revamping or doing a makeover of beauty industry with respect to aesthetics
The power of technology and the need for beauty enhancement procedures has given a tremendous push to aesthetic industry. It is ultimately going to be the change and future of beauty and wellness industry.

The advent of specialized players, super-specialty areas, with skillfully trained aesthetists & the best technological advances, will redesign a person's aesthetic experiences. These will easily differentiate themselves & attain global acclaim, through their levels of expertise.

Well qualified, experienced and licensed aesthetists will create better wellness infrastructure.

A surge in demand for aesthetic services and products is sure to see a tremendous influx of ideas and techniques that will also provide something extra in terms of performance and results to customers.