Ikigai by Magic 8 Ball

The world’s first Magic 8 Ball powered by
 Philosophy × Behavioural Science × Technology,
 with an anything-is-possible mindset.
Simply Shake, Shake, Shake to reveal your personalised Ikigai and explore any path with flexibility and confidence.

Suitable For All Life Stages
Ikigai by Magic 8 Ball blends traditional Japanese philosophy with innovative technology to guide students, professionals and retirees through life’s big questions. It offers a creative, low-pressure way to reflect, realign and rediscover your purpose. Grounded in Japanese philosophy and powered by behavioural science, shake to see where your future can go.

Students: Shake 
To Plan with Flexibility
Adults: Shake 
To Balance Work/Life
Retirees: Shake To Restore Agency

What Is Ikigai?
Ikigai (生き甲斐, lit. 'a reason for being') is a Japanese concept referring to what an individual defines as the meaning of their life.

How It Works
1. Reflect on your future & answer questions. Imagine any future and practice self-reflection by journalling
2. Shake, shake, shake to connect the dots. Explore your personalised Ikigai guided by traditional Japanese philosophy
3. Leverage Ikigai to shape your future. Plan your life with flexibility and explore options with clarity

What's Inside?
- Side effects may include:
 Curiosity, clarity and confidence
- Practice Journalling. Use structured prompts to develop empathy and awareness
- Personalised Insights. Unlock insights and meaningful opportunities
- Develop Achievable Goals. Strengthen resilience and navigate life with confidence
- Discover More Opportunities. Experiment with Ikigai and shake to explore pathways
- Human-Centric Innovation. Seamless blend of Philosophy x Behavioural Science x Technology

About Mindful x Design Studio
A special thank you to everyone who helped bring this idea to life. Ikigai by Magic 8 Ball was made with inspiration, collaboration and the support of amazing individuals and contributors. Made in London, and built with Love.