Prepare to awaken all of your senses as we walk through a world of flavour
Johnnie Walker Blue Label™
What is it about?
Prepare to awaken all of your senses as we walk through a world of flavour. Immerse yourself in this virtual whisky journey taking you through each of the tasting notes within Johnnie Walker Blue Label™, a blend of our rarest whiskies.
App Screenshots
App Store Description
Prepare to awaken all of your senses as we walk through a world of flavour. Immerse yourself in this virtual whisky journey taking you through each of the tasting notes within Johnnie Walker Blue Label™, a blend of our rarest whiskies.
To ensure a fully enhanced experience, you need a glass of Johnnie Walker Blue Label™, a glass of iced water, and preferably a pair of headphones.
Within the experience you’ll be presented with 3 incredible flavour worlds to explore on your tablet, each crafted to aid your appreciation of the complex flavour of our rarest blend.
Hidden within each flavour world are a number of interactive hotspots marked by type titles. Items like bell jars or beehives. There are several in each scene, so look out for them, as they trigger a richer tasting experience. And when a video is activated, you can return to the flavour world by touching the screen at any time.
After a few minutes you'll be prompted to take your first sip. Lay your tablet horizontally on a surface and the tasting sequence will play. By placing the tablet down you’ll have your hands free to savour each note as the complexity of Johnnie Walker Blue Label™ unfolds.
We hope you enjoy our unique whisky journey. Go explore.
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