Keep Sports - Strava Instagram

"Je" implies "I”, "le" implies "Everything" , "new" implies "Brand new", “Jelenew” implies “I will bring every new thing to the world”. It includes the latest product definition、product performance、modern technology sports life and the latest outdoor sports concept which is created by the interaction between virtual characters and real life.

Since its official establishment in the United States in 2021, Jelenew has always insisted on conveying the brand's "Born to be different" brand concept and values through the outdoor sports lifestyle such as country cycling, exploring the true innate strength, and pursuing the unrivaled way of life.

Jelenew takes "born for women" as its core purpose is to design and develop sportswear. And it devotes itself to providing women with cycling clothing that is perfectly integrated "functionalism, comfort and tridimensional structural aesthetics" and focuses on explicitly solving a series of cycling clothing problems for women.

The company's products are competition series for professional cyclists, comfortable series for cycling enthusiasts, and haute couture series that demonstrate riding style and aristocratic style through fashionable 3D tailoring technology.

1. BORN FOR WOMEN IS OUR UNWAVERING PRODUCT PROMISE
In pervious industry and consumer research, we’ve found that cycling shorts for women on the market is based on the design of men’s cycling shorts with a slight adjustment to the size, especially the cycling shorts chamois. Therefore, the chamois cannot satisfy women’s needs of structural matching and comfort. Moreover, the visual bulge of these cycling shorts makes women very embarrassed when cycling. To solve this problem,we specifically design the cycling shorts for women to let them truly enjoy cycling and enjoy outdoors.

2. TO ELABORATELY DESIGN EVERY CYCLING CLOTHING WITH “DRAPING TECHNOLOGY ” OF HAUTE COUTURE
The creative director of Jelenew, Di Liu, who worked in Chanel as the designer of HAUTE COUTURE and clothing pattern and also as the editor-in-chief of French fashion and culture magazine “ARET ET MODE”. He has in-depth knowledge of the aesthetics of tridimensional structure and will lead Jelenew to create a precedent of sports brand in HAUTE COUTURE way.

With JELENEW you can:

Create and Share your Activity Poster:
Jelenew celebrates your every “move”! Our user interface is easy to navigate, and our various poster templates make it easier and more fun to share your active life with your friends！

Create captivating Vlogs:
Don't keep it to yourself! Take a photo or record a video of you cycling, jogging or walking. Share the view or your thoughts with people by using our smart album. Smart sharing and customized vlog editng with one click.

Record Your Exercise:
Jelenew records your exercise distance, speed, altitude, etc. It is easy to connect with any smart/wearable device, so you can monitor your exercise and make progress! We also have a fortified data safety policy, so you have better control of your data.

Connect with Other Apps:
Jelenew works with Strava, Gamin Connect, Apple Health, and Fitbit so you can import your photo and data. You can save your exercise history, and create an album or smart vlog with one click.

Get First-Hand Cycling Information:
Get cycling info, inclusive quality content, and Cycling Encyclopedia customized for all women-identified cyclist.