MICA-SHETH-C

The Academy of Indian Marketing (AIM) is a consortium of 40 leading business schools in India. The AIM-AMA Sheth foundation doctoral consortium is hosted by different member institutes in India and abroad and the 7th doctoral consortium will be hosted by MICA, the leading Indian Management School focused on Strategic Marketing and Communication in India. The consortium will take place from January 4 to January 6, 2019, followed by a one-day conference on January 7, 2019. The consortium will provide an opportunity for doctoral students to present their research papers and receive guidance from eminent scholars in their field.

The AIM – AMA Sheth Foundation doctoral consortium is a globally renowned consortium in the marketing area and provides a common platform to doctoral students from top business schools across the world, to come present their work. They learn from senior academics in the marketing discipline and also from each other’s work. This is an exclusive (by invitation only) consortium, that features distinctive research areas, innovative research methodologies and emerging theories from the marketing area. The doctoral fellows are exposed to unique processes of research, enabling them to further their work on innovative ideas and helping them expand their horizons beyond the paradigms of existing marketing literature. This consortium is also designed to help doctoral students make an effective transition from being ‘students’ to their first faculty positions. This transition is made effective by comprehensive insights from distinguished consortium faculty, who have made important contributions to the marketing discipline in terms of their research, teaching and service.

The first consortium was initiated by Thomas A.Staudt in the year 1966 with a vision to further research and connect the best academics and doctoral fellows within the marketing discipline. This program was later renamed the AMA-Sheth Foundation Doctoral Consortium in 1997. This change was undertaken to acknowledge the efforts of the Madhuri & Jagdish N. Sheth Foundation who facilitated the financial commitment on a regular basis by developing the AMA Foundation endowed fund.