mPharma IPH

In recent years, considering the growth and deployment of information and communication technologies in different industries, the structure of businesses and have also undergone serious changes. The digital transformation has made traditional businesses, providing a new model of customer experience, operational processes and business model. According to its main mission in the field of marketing and cooperation in marketing pharmaceutical industry and holding specialized events in this field, Rasayesh institute has been designed to create unique experience for all of its audience using the tools of information technology and communication. The experience of a software product includes a diverse range of online services on the mobile phone, where manufacturers, importers, service providers, and all actors will address the ecosystem in relevant specialist events.


mPharma services shall be divided into three main groups based on stakeholder community. The first group of services is related to the companies that are somehow operating in the pharmaceutical ecosystem. In the first step, mPharma presents these companies and allows them to share their information with the public using the properties of a specialized medical network, predicted by the app. The next step is to introduce products and services to these companies through an online context of marketing, which means that every product or service in mPharma has an electronic profile with rapid response code (QR), which is printed on all products and promotional items. Companies can define their professional events on mPharma and apply for online registration for each event. The registration process and acceptance of applicants for these events will be conducted electronically in various formats such as the workshop, seminars, conferences, unveiled, and so on. Another service is to provide an online presentation time with representatives of the company to applicants, especially on the sidelines of specialized events. With this service, an electronic assistant will manage a company's business appointments and send reminder messages to the company representative. Also, companies can use other resources, including company news, access to customers club for advertising and marketing, placement of the company's pavilion in exhibitions on electronic maps.

The second group of audiences is the actual activists of the pharma area and visitors from specialized exhibitions. mPharma registers this group and defines a profile for each of them. Every user receives a quick response code and is received at the entrance of all exhibitions or accessories. Regarding the usability of the social network, the user can comment on each of the companies, products, services, or events, and share in other social networks. The possibility of using an online map of exhibitions and enrolling in the side events is one of the other possibilities of mPharma has allocated facilities to the third group, which are the organizers and managers of the events. It included placing a comprehensive guide for the companies, placing news and information on the drug area, communicating with the clients club and providing comprehensive management reports such as this service.