NDTV HOP Live

View the world from a different angle. NDTV HOP Live is the World's first mobile-only LIVE channel that broadcasts long-form content in the vertical format. Why HOP? Because we are always on the move and doing something new!

NDTV HOP Live is focused on creating a young and energetic voice of the millennial generation, showcasing content that is edgy, entertaining, interactive, and in HINGLISH. However, the most unique aspect of the channel is its aspect ratio – 9:16! Yes, we have ditched the horizontal view in favour of a more personal and focused vertical video.

NDTV HOP Live has a series of fast-paced features and live shows spanning auto, technology, fashion, entertainment, news and fake news, health and fitness, careers, comedy… and all things infotainment.

And all this content is served with cutting-edge technology and on-stream interactivity such as:
- Custom Alerts – Stay informed about all the live content on the channel basis your interests
- Live Opinion Polls – React live while watching the channel using custom polls pushed out by the editors
- Augmented Reality Wishlist – Buy exclusive and featured products from top e-commerce affiliates while watching the live stream

So, what are you waiting for? HOP On!