Nielsen Consumers

Food retailing & the advertising industry as compact as never before. Germany, Austria and Switzerland in one app. Stay always up-to-date via push-messages.

Learn how many billion euros were spent by consumers in Germany, in Austria and in Switzerland for fast moving consumer goods in retail stores during the last years. Explore in which stores and why. Our data also shows how the different industries invested gross advertising spendings of several billion euros in Germany and in Switzerland.

Nielsen annually publishes an overview of the commercial landscape and consumer preferences in Germany, Austria and Switzerland. This data is supplemented by advertising spendings in Germany and Switzerland. The data base is Nielsen's household- and retail panel data as well as a series of Nielsen studies, depending on the country.

CONTENT (excerpt):
Consumers in Germany, Austria, Switzerland and worldwide
* Shopping behavior
* Consumer confidence
* Attitude towards store brands
* Ecommerce in GER & CH

Retail in Germany, Austria, Switzerland and Europe
* Food retailing
* Drugstores
* Food and nearfood trends
* Nielsen Micro Regions / Nielsen Areas
* Shop types in the top 10 countries of Europe

Advertising in Germany, Switzerland and worldwide
* Spendings by media
* Industries by media
* Businesses by media

FEATURES:
* Charts and tables incl. zooming-functionality
* Regular updates of data
* 3 countries in 1 app
* Easy data sharing
* German and English
* Favorites list

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