no retouch

The label 'no retouch' is a simple tool for you, who wish to be acknowledged for not using digital retouching in your photo. Just like an ECO-label on non-pesticide/organic food.

The vision of the label of 'no retouch’ is to bring a new approach to the issue of retouching in photos and to celebrate the true beauty that can be created through a camera’s lens.

The label symbolizes an eye and a vision of being more aware of what we actually see. A compass within the eye is symbolic to follow a new path.

The label of ‘no retouch’ is a non-profit product and therefore free to use - just leave out the technology of retouching, and then you are more than welcome to use the label on your photo.

Rules:

• 'no retouch' covers all humans, animals, food or products in the photo. Any use of digital tools for points/singular retouching on the body and face or digital alterations on the body-shape is not allowed.

• Digital editing with the photos size, cuts or rotations is allowed.
• Applying a filter is allowed. E.g. in black/white.
• Digital editing with e.g. color intensity, sharpness or removal of 'red eyes' is allowed.
• Digital editing with the background e.g. the color or an object is allowed.
• The company name, logo, product or any written part etc. is allowed.
• Placement: The label should be placed in the bottom of the photo, in the left or in the right corner. But this is not a demand.
• The label in black or white: The label is created in a black version and in a white version and represents the same values and importance. You may use one of the two labels that are most suitable for your photo.


Terms & conditions:

• If the label of 'no retouch’ is used unethical or not following the mentioned rules, a lawsuit will be in force.
• It is on your own responsibility to follow the mentioned rules.
• We will execute random samples to provide control with the use of the label.
• The organization behind the label of ‘no retouch’ is not to be accounted for any unethical, offending or misleading use of the label that can appear.
• We encourage all businesses and consumers to be critical of the use of the label.
• If you have a suspicion on unethical, offending or misleading use of the label, please contact us at: contact@no-retouch.com. Thank you.