OMYWORLD

OMYWORLD is an invitation—an invitation to see the world differently. Today, 95% of tourists concentrate on just 5% of the planet. Iconic sites are suffocating. Too much waiting. Too many people. An altered experience. The rest? Made invisible. Overlooked. Forgotten.

It is time to rebalance these flows, to give breathing space back to overcrowded places, to improve the visitor experience and reveal more intimate sites left outside the tourist algorithms. We don’t just want to make you travel. We want to re-enchant your cultural exploration.

OMYWORLD doesn’t impose an itinerary. It gives you the power to choose differently, so that everyone can explore according to their own aspirations, emotions, and curiosities. We don’t push you where everyone else goes. We take you where you truly want to be. Traveling differently doesn’t mean doing less—it means choosing better, to feel more.

We want to turn our planet into a living museum, open to all. That’s why we are building bridges between places and people, between schools and the world, between cultures from here and elsewhere.

We help strengthen each site’s attractiveness by highlighting its know-how, programs, and the stories it carries. We want to spark a virtuous dynamic, and extend every visit into a living, memorable experience.

We actively encourage cooperation between museums, artists, institutions, and nations, so that exhibitions, ideas, and stories can travel freely and reach new audiences. Because a culture that circulates—from one place to another, from one territory to another, from one generation to the next—is a culture that breathes and inspires.