Praxis Mag ®

Praxis Mag is a digital publication envisioned as a Soft Light initiative to promote Mexican architecture. We are an independent publication focused on recognizing, sponsoring and talking about emerging young talent in Mexico without leaving aside the nation’s leading architects.

Praxis Mag is published in Spanish, English and Portuguese. It is built as a native application with global distribution. The content in each issue is divided into three sections focused on personal and professional aspects, and editorials.

* The Profile - This section was created so architects and firms can tell readers all about themselves. This is an intimate space generated for them to share their interests and approach to architecture, and to talk about their internal office dynamics.
* The Projects - The section features a video with the story of six to ten selected projects, describing how the architects designed each one, the personal challenges they faced, and the lessons learned. The videos are complemented with a photo gallery including descriptive narratives.
* The Interview - This section addresses Society, Government, Professional Practice, and Academia, with three specific questions related to each field. The same questions are asked in every issue to ensure a variety of perspectives on specific topics.

Praxis Mag is designed to feature the best user experience considering reading time, the rhythm of the videos, and select quality images. We are not a linear magazine. We create reader empathy with engaging ideas. We want our readers to discover how to use our content, and understand each author and his or her personal idea. As a native development, we are able to leverage digital tools by integrating audio, video, interactive menus, image galleries, 3D models, maps, GPS, and more, offering the following key characteristics:

* A new user experience
* Premium content that is not available on other digital platforms.
* Content integrated into the app and available without an Internet connection
* Full use of digital tools