Prime Effect

Human triump is what we strive for.

Imagine waking without the weight of life on your shoulders, free to think clearly and positively about your day, week and year ahead. How would that effect your mood, energy, confidence, and performance?


Prime Effect brings you a range of mental fitness programs that deliver simple yet powerful evidence-based techniques to shift your personal and professional mindset so you can be your best you.


After years as successful professional athletes, being pushed to perform above and beyond, we, the team at Prime Effect, know the value of peak mental performance. This measure of mental fitness impacts everything - positively and negatively.


Whether it’s improving resilience, gaining a competitive edge or achieving your personal and professional goals, Prime Effect brings you everything we’ve learnt on the field, in the pool and on the track so you can reach your prime.