![Ruti](https://is1-ssl.mzstatic.com/image/thumb/Purple126/v4/d6/92/0e/d6920e8e-fcc2-5e83-a3c3-3df355105019/AppIcon-0-0-1x_U007emarketing-0-10-0-85-220.png/512x512bb.jpg)
Ruti was founded in 2009 to change your relationship with your closet
![Ruti was founded in 2009 to change your relationship with your closet](https://is1-ssl.mzstatic.com/image/thumb/Purple126/v4/d6/92/0e/d6920e8e-fcc2-5e83-a3c3-3df355105019/AppIcon-0-0-1x_U007emarketing-0-10-0-85-220.png/60x60bb.jpg)
Ruti
![Ruti](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource125/v4/5f/c7/e2/5fc7e29e-898a-a39a-6272-10bd3915a312/d5d4c138-dca3-4c13-b2c7-d6145fb3a5e1_5_U00275_Screen_-_6.png/750x750bb.jpeg)
![Ruti](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource115/v4/b2/a5/5e/b2a55e64-f79d-2542-c3cf-6e951eb3d1b9/5880187a-23c1-4d70-be8a-50bd9e42dbbc_5_U00275_Screen_-_1.png/750x750bb.jpeg)
![Ruti](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource115/v4/e2/91/aa/e291aa2a-12a6-089e-a968-adcc3cd287dc/eb434eba-9797-400e-870c-5aaa1e8ce502_5_U00275_Screen_-_2.png/750x750bb.jpeg)
What is it about?
Ruti was founded in 2009 to change your relationship with your closet.
![Ruti](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource125/v4/5f/c7/e2/5fc7e29e-898a-a39a-6272-10bd3915a312/d5d4c138-dca3-4c13-b2c7-d6145fb3a5e1_5_U00275_Screen_-_6.png/750x750bb.jpeg)
App Screenshots
![Ruti screenshot-0](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource125/v4/5f/c7/e2/5fc7e29e-898a-a39a-6272-10bd3915a312/d5d4c138-dca3-4c13-b2c7-d6145fb3a5e1_5_U00275_Screen_-_6.png/750x750bb.jpeg)
![Ruti screenshot-1](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource115/v4/b2/a5/5e/b2a55e64-f79d-2542-c3cf-6e951eb3d1b9/5880187a-23c1-4d70-be8a-50bd9e42dbbc_5_U00275_Screen_-_1.png/750x750bb.jpeg)
![Ruti screenshot-2](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource115/v4/e2/91/aa/e291aa2a-12a6-089e-a968-adcc3cd287dc/eb434eba-9797-400e-870c-5aaa1e8ce502_5_U00275_Screen_-_2.png/750x750bb.jpeg)
![Ruti screenshot-3](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource115/v4/09/48/12/094812d1-9e41-ae2a-036a-1b6eb898ded4/62797606-fb35-4f57-8caf-33e6b5916fa8_5_U00275_Screen_-_3.png/750x750bb.jpeg)
![Ruti screenshot-4](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource125/v4/6e/4c/1b/6e4c1b6e-82d6-e6b3-b53f-713ef2f7b8b0/4674d04d-c407-44c2-9676-a59cd7f12c50_5_U00275_Screen_-_4.png/750x750bb.jpeg)
![Ruti screenshot-5](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource125/v4/47/c6/be/47c6bef5-99c3-32bb-4e99-87b6a038f1cb/8cca8f72-4eb7-4e0a-953e-1d948ff3461a_5_U00275_Screen_-_5.png/750x750bb.jpeg)
App Store Description
Ruti was founded in 2009 to change your relationship with your closet.
We’ve always been told that beauty hurts - that we must give up comfort in the name of style and compromise sophistication for whatever is fashionable. That’s where Ruti comes in.
We have three rules for design:
It must be COOL.
You don’t need to sacrifice the cool factor to achieve a look that is classic and sophisticated. Our clothes lend a smart and effortless touch to the woman on the go.
It must be FLATTERING.
Our clothes are designed to flatter a woman over the age of 35 without making her look like she’s trying too hard.
It must be PRACTICAL.
80% of my collection are clothes that I wear everyday. 20% of my collection is aspirational - it’s for the woman I daydream of being.
Shop our new app!
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