SOFTROCK

What is it about?

WE WANT TO MAKE YOU FEEL GOOD TO LOOK GOOD" Soft Rock is an international fashion brand that represents style and quality since 2006. Founded Kuwait by Mr. Emad and Mr. Quaiyum, Soft Rock works on a basis of creativity and responsibility. Effortless style, authenticity, and easy-going living are at the heart of the brand’s philosophy. These positive values shine through at every level, from the laid-back tailoring to the made-to-last quality, use of natural materials and responsible production. Soft Rock aspiration is to be the best casual fashion brand with an outstanding price-value proposition: Capturing market trends and newness in color, quality fabrics, and shapes, and expressing them in the effortless, relaxed and comfortable Soft Rock style. For every garment, Soft Rock pays maximum attention to fabric selection, fitting and perfect quality. The company's "Soft Rock" reflects a positive and caring attitude towards life that celebrates real people and togetherness according to the brand promise: "We want to make you feel good to look good". Soft Rock has a presence in over 3 countries with approximately 14 directly managed retail stores and over 5 wholesale points of sale, with inspiring collections for women, men, and kids. The Group markets its products under three brands, namely the Soft Rock, Livergy & Brand talk brand. Listed on the Kuwait and Dubai, Soft Rock has headquarters in Bangladesh.