Soutien NYC

Soutien is an inclusive mission-driven women’s brand that delivers an unparalleled personalized service experience. We believe that all are entitled to experience self-love, body positivity and to have support. We create a safe space, have a genuine desire to learn about you & explore how you would like us to support you. We help you with everything from finding the right support from a bra to exploring your personal style and creating a new wardrobe. We believe in hierarchy of need and prioritize high need communities of women (i.e. breast cancer survivors, new & expecting mothers, age 65+, trans people). The Soutien team is composed of genuine nurturers who feel a calling to support other women. We are a diverse and inclusive team dedicated to supporting you on your terms. We welcome ALL. You belong.

After you download our app, you can purchase a service package for $118 which includes two 30-minute virtual sessions with your fitter, personalized product and style recommendations, and email access to your fitter/stylist in between sessions. We offer personal styling and we are the experts in virtual bra fittings. Women's breast tissue changes throughout their lives due to a variety of reasons including age, pregnancy, weight changes, illness, muscle mass, etc. This often requires a different bra or a different size. Our expert fitters are trained to assist you with any of your needs. Additionally, since we are a service based business, our recommendations are not limited by available inventory, and we will scour the internet to find the products that work best for you! When a bespoke solution is best, we also have access to custom manufacturers. Whether it's weight changes, breast augmentation, hormone therapy, cancer treatment, nursing, or more, we are ready to offer a unique and personalized solution for you. We do not define beautiful or sexy. We are here only to learn about you and to make you feel confident and comfortable.