SPARK by FirstBank

SPARK is a value-based initiative for kindness

SPARK (Start Performing Acts of Random Kindness) is a value-based initiative designed to raise consciousness that we can choose to be kind. SPARK, which was introduced in the maiden edition of the Corporate Responsibility and Sustainability (CR&S) week in 2017, espouses re-igniting our values which appear to be eroding fast. The initiative focuses on creating and reinforcing an attitude of going beyond just meeting the material needs of people who are unable to help themselves, to showing compassion, empathy and affection.

The SPARK activities include visits to orphanage/less privileged homes; empowering students through curriculum-based activities; empowering small and micro businesses.

The pillars of SPARK are: Compassion, Civility and Charity.