Tap In

Tap In is an augmented reality app created to talk about an important social issue in Japan: gender inequality.

In today’s world where we tap at our phones all day to “tap out” of reality, our aim is to tap with purpose. Tap In works in pair with a series of illustrations made by artists in Japan.

To use the app, have the illustration ready, point the camera at it and tap on the screen. Keep tapping to reveal the full experience.