The Patrón Experience

Experience Patrón Tequila and enter a new world where the history and heritage of the Patrón brand is brought to life through augmented reality.

The journey begins with a single Weber Blue Agave plant. By planting the agave in its field across the real geometry of your bar or table, you’ll trigger a flourishing field of agave, lush greenery, and a lifelike model of the Patrón Hacienda where Patrón Tequila is produced and bottled. As the experience unfolds, encounter life-size bottles of Patrón expressions accompanied by a bartender to lead you on your journey.

With a tap on a bottle, the bartender provides a guided explanation of the tasting notes and barrel aging process (where applicable) for each featured product, while the unique capabilities of Apple’s ARKit creates an immersive and dynamic view of the surroundings.