True Eyewear

True Eyewear delivers the latest important and relevant news on independent eyewear brands. It is based on the brands’ publications on their websites, their social media activities and editorial articles in online and print media.

Industry-insiders and spectacles fans interested in fast reading can acquire a broad overview as well as information and inspiration for their daily work. Whoever regularly pops in is always up to date.

The automated output of the True Eyewear algorithm is filtered manually and curated prior to being released to the app. Innovations, editorial articles in the media and top photos take priority. In the initial phase, the selection of brands is restricted.
The big and internationally significant independent collections are present, complemented by several small players and some newcomers.

True Eyewear will contribute to independent eyewear brands’ potentials of visibility and communication.

Further, True Eyewear features a detailed eyeglass prescription, where the user can document and catalogue their personal glasses with photos, descriptions and values.