truvalyou

We make it easy to support brands that align with your values and avoid the ones that do not, all in one easy to use app.

How It Works
-Follow your values, including Climate Change, Human Rights, Racial Equality, Feminism, LGBTQIA+, Sustainability, and many more!
-Receive personalized ratings for 2,000+ brands indicating how aligned they are with your values.
-Shop from brands that share your values and avoid the rest.
-Discuss your values and engage with our fast-growing user community.

Our Mission
We’re on a mission to make belief-driven buying the new normal, this means empowering consumers to shop from brands that align with their specific values and avoid the rest.

Our Principles
1. Neutrality - We are not here to tell you what values you should believe in. All values in the app are created and maintained by our user community. If you do not see a value to support, create it!
2. Privacy - We believe all of our users have the right to privacy and safety. We will never share your personal data with advertisers or any other third-parties. Information including your name, email address, and value preferences will not be shared with other users unless you share it yourself.
3. Transparency - We are here to make the process of purchasing goods and services as clear as possible. All companies within the app are subject to the same scrutiny and we will not omit details to make them look better or protect them.

About Us
Founded in 2021, truvalyou was created by Jesse Young and Matthew Chadderdon to empower consumers to make more-informed buying decisions that align with their individual values and preferences.

If you have any questions or concerns, please contact us at support@truvalyou.com