Vetrinamia

In the last 5 years, we have handpicked more than 200 talented designer fashion brands hailing from Italy, France, Spain and all corners of Europe, and partnered with each to provide them a showcase, a "vetrina", in the Asia Pacific market.

Each of our partner brands' collections are made exclusively available in the Asia Pacific region through us, and we ensure that their pieces have been produced with utmost care and quality, currently all by the highest caliber of luxury manufacturers based across Italy, Spain and Portugal.

Many of our brand partners have decades of experience designing for the luxury maisons, or are artisans who create with the passion and history passed down for generations in their family of tradition and workmanship.
Currently, our production partners are also long-time producers for the major luxury brands in Europe, and bring their skill and quiet dedication to each piece they craft.

But Vetrina Mia is not a luxury business.

We at Vetrina Mia have one simple and determined mission: showcase and deliver the exquisite, luxurious and unique creations of each of our partner brands into the hands of every customer who admires their art and design, regardless of wealth or circumstance.

To borrow from the late fashion giant, Mr. Karl Lagerfeld: "Never use the word 'cheap.' Today everybody can look chic in inexpensive clothes (the rich buy them too). There is good clothing design on every level today. You can be the chicest thing in the world in a T-shirt and jeans—it’s up to you.”

At Vetrina Mia, we believe that no matter if it's a T-shirt and jeans, or a tailored suit and jacket, or even a formal evening gown, "fashion" does not only refer to luxury. Rather, "fashion" is a beautifully designed product, crafted with excellence and with the best materials in class that can be made accessible to all consumers.

We believe that every customer - no matter their wealth or social stature - should have the right to enjoy fashion, because fashion is not an exclusive club only for the elite; fashion is the collective wealth of humankind, the precious crystallisation of our shared humanity, and our humanity's wealth is meant to be experienced by all. Economic stature should not be a barrier, nor a qualifier, for any person's ability to partake in fashion.

Our pursuit of fashion at Vetrina Mia, is to chase the highest level of quality, whether it is the design, the manufacturing, or the materials used. We negotiate with luxury level suppliers and factories on big volumes, such that we can offer our customers the ability to enjoy luxury level quality and craftsmanship, at prices that everyone can accept.
By skipping all kinds of middle men, and cutting deeply into our own profit, we introduce our brand partners' design point of view, and deliver each high quality product into the hands of customers, directly from the manufacturer.

In this way, we achieve our goal of service toward our customers and equalizing access to truly high-end fashion.

Moreover, each unique product will have limited production, and they will be showcased one after the other, popping up at various times, in Vetrina Mia's fashion "garden", always blossoming 365 days a year with different kinds of flora.
There will always be something new to discover, to admire, no matter when you choose to drop in.

We hope that our principles and our mission will also receive your acknowledgement, and that we can achieve our goal of bringing to you a diverse, ever-changing, enthralling fashion experience, from which you can select beautiful pieces to ornament and adorn every moment of life, and that each time you visit, you will be immersed in the expansive, unique creative universes of our partner brands, and that their fashion can become a bright part of your life, that you will share with your family, friends and those you love.

After all, that is the true meaning of fashion.