Xpower Targeting

Xpower – Profiling is a mobile data collection application that allows life-sciences companies to conduct multiple surveys at one go with real time exception reporting and progress tracking.
The App works in multiple languages, in the absence of internet and allows the Sales rep to capture data in different questionnaire types such as numerical, percentage, single-line text, multiple-line text, multiple choice questions.

Some of the feature include:
Create and manage multiple surveys at the same time through web platform
Create questionnaires with embedded rules and automatic quality checks to ensure quality
Offline data collection (also available) – Without connecting to the internet
Uniform data collection by fixing response type
Real time progress tracking
Real time exception reporting of all quality exceptions
Automatic data compilation
Question bank customizable to pharmaceutical and consumer health industry
Process management at different levels (regional and local) is possible especially in the multicountry surveys.

The App is part of Customer profiling, segmentation and targeting platform. The segmentation & targeting platform allows:
Agree on potential and adoption indexes; agree on weights and dynamic weights
Assign other data assets such as account sales data, socio demographic data, 3rd party data sales data etc.
Assign potential and adoption values to individual physicians and build concentration curves
Assign cut-off points and develop segmentation options
Assign preliminary potential and adoption cut-off points and create national (and regional if required) segmentation
Assign coverage and frequency to the segmented customers