For the past month or so, it’s been widely speculated that both the new iPhone and the so-called iPad mini will be announced during a single Apple event on Sept. 12. But now, AllThingsD has “confirmed” that the two upcoming iDevices will be launched separately.
According to the report, the next generation of Apple’s popular mobile phone will indeed be introduced on Sept. 12. The iPad mini, on the other hand, will be unveiled, 7.85-inch screen and all, at a separate event scheduled for October.
The report comes just a couple of days after Daring Fireball’s John Gruber thought aloud that it seems unlikely for Apple to allow the two devices to share the same stage.
“Why share the spotlight? Why have another Apple product battling with the iPhone for the top spots in news coverage?” Gruber wrote. “The iPhone is too big, too cool, and garners too much attention — and it’s in Apple’s interest to keep that attention undiluted.”
AllThingsD’s report also jibes well with an article, also from a couple of days before, in the International Business Times.
It’s really not difficult to realize how holding two separate events for Apple’s two upcoming high-profile products makes perfect sense.
Yes, the new iPhone, which is shaping up to be a major hardware and software refresh, deserves “undiluted” attention. But so does the iPad mini, which is practically a brand new addition to Apple’s lineup of iDevices.