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| March 6, 2013
Ferrari Aims To Strengthen Link With Apple, Unveils New Model Fitted With iPad minis
Ferrari is set to make its partnership with Apple "more precise" in the next few months, reports Bloomberg Businessweek. The world-famous sports car manufacturer is said to be intent on expanding its collaboration with the iDevice maker as far as car infotainment is concerned. And as part of its initial steps toward a more integrated partnership with Apple, Ferrari unveiled the $1.3 million hybrid model LaFerrari, whose passenger seats are equipped with iPad minis. No further details about the use of iPad minis in the LaFerrari are provided. Presumably, though, the new car model is going to support Siri Eyes Free mode. If you can't see the video embedded above, please click here. A feature that enables drivers to interact with Siri without taking their eyes off the road, Siri Eyes Free mode was introduced by Apple at last year’s Worldwide Developer Conference. At the event, Apple announced that it had partnered with a number of carmakers to integrate Siri into their vehicles. Apple’s initial partners were BMW, Mercedes, Land Rover, Jaguar, Audi, Toyota, Chrysler, Honda, and General Motors. Hyundai and Honda eventually followed suit earlier this year. And now, Ferrari is mostly likely set to join the club. Well, it's about time, considering that Apple Internet Software and Services head Eddy Cue had joined the Ferrari board last year.