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| October 8, 2013
Leica Unveils Jony Ive Designed Camera For A Charity Auction
Camera manufacturer Leica has unveiled the first images of the Jony Ive designed Leica M for (RED) that will be auctioned off next month during a charity auction in New York City. The company posted 10 images of the camera to its Google+ page today. Featuring a laser machined aluminum body and an anodized aluminum outer shell, it took 561 models to complete the camera. Nearly 1,000 prototype parts were made during the 85 days it took to create the unique masterpiece. [caption id="attachment_472648" align="aligncenter" width="540"] Another view of the Leica M for (RED).[/caption] On the inside, the camera has a full-format CMOS sensor, high-performance processor, and a Leica APO-Summicron –M 50mm f/2 ASPH lens. Marc Newson also helped Ive design the camera. The Leica M for (RED) is just one of the many high-end items avaialble at the (RED) Auction on Saturday, Nov. 23 at Sotheby’s. All proceeds will go to The Global Fund to fight AIDS, tuberculosis, and malaria. Apple’s Senior Vice President of Industrial Design also teamed up with Newson to design a number of other pieces for the event, including a pair of 18K solid rose gold EarPods. For other news today, see: Microsoft Office For The iPad Is Coming, Eventually, Obama Allows Ban On Some Samsung Devices To Go Forward, and Here's Another Way Apple's iPhone 5s Is Different Than Its Predecessor.