by Brent Dirks
September 9, 2013
Apple’s Senior Vice President of Industrial Design Jony Ive has teamed up with fellow designer Marc Newson to create a number of unique pieces for Bono’s upcoming auction benefiting The Global Fund to fight AIDS, tuberculosis, and malaria. Dubbed the (RED) Auction, the event will take place on Saturday, Nov. 23 at Sotheby’s in New York City:
“It's been a fantastic honor to curate this collection of objects with Marc for the auction at Sotheby's. Each piece represents the value of thoughtful design. What we create for each other is not only a comment on our culture but of course in many ways defines it. (RED) is making a difference in the lives of millions of people and we're humbled to make this contribution to such an important and worthy cause."Easily one of the coolest looking items up for auction looks to be the pictured 18K solid rose gold EarPods customized by Ive and Newson. Other unique items from the pair include a Leica Digital Rangefinder Camera, a 2012 Range Rover, and a Steinway & Sons Parlor Grand Piano. The U2 singer, along with Bobby Shriver, founded (RED) in 2006 to help in the fight against AIDS. Apple has been a major promoter of the initiative, donating more than $50 million from sales of (RED) accessories and devices like an iPod touch, iPod shuffle, and iPod nano. For more news today, see: Calendar Quirk Won't Prevent iPhone 4S Upgrades, Three Big Question Marks Remain Ahead Of Apple's iPhone Event, and Mobile Ads Are Still Incoming For Instagram's 150 Million Users.