On the eve of Apple’s expected unveiling of its new products including a new mobile payment platform, Twitter has just introduced a new feature that marks the social network’s first foray into mobile shopping.
Initially available to a small number of users of Twitter apps for iOS and Android in the U.S., the new feature shows a “Buy” button in some tweets of Twitter’s partner brands, allowing users to buy products directly from tweets.
Twitter explains in its announcement post:
In our test, an entire purchase can be completed in just a few taps. After tapping the “Buy” button, you will get additional product details and be prompted to enter your shipping and payment information. Once that’s entered and confirmed, your order information is sent to the merchant for delivery.
After your first purchase, your shipping and payment information is stored for future transactions. Twitter points out that said information is securely stored.
Take a look at Twitter’s promo video for its new e-commerce service:
If you can’t see the video embedded above, please click here.
This new mobile shopping feature comes just about a month after Twitter began testing video advertisements in its mobile apps to generate better engagement between brands and potential customers.
See also: Twitpic photo-sharing service to shut down following trademark dispute with Twitter, Twitter for iOS now features a YouTube-like minimized player for videos, and Vine update allows users to import their existing videos and more.