Twitter is beta testing video advertisements on its iOS app
by Brent Dirks
August 12, 2014
Be prepared if you use Twitter’s official iOS app. The social networking giant is rolling out a beta test of its Promoted Video service. That’s a nice way of saying video advertisements will soon be appearing in your timeline.
As you can see in the image provided by Twitter, the promoted video ads will look similar to the current promoted text tweets.
Twitter, in a blog post, says that native videos generate better engagement and more views:
In addition to the improvements we’ve made to the advertiser experience, we’re excited to share that we’ve expanded the tests of our native video solution with select content publishers and verified users. The overall goal is to bring more video into our users’ timelines to create a richer and more engaging Twitter.Interestingly, to help generate interest in the service, Twitter will only charge an advertiser when a user plays the video. That means the ads won't automatically play. Twitter’s iOS app is universal and designed for the iPhone/iPod touch and iPad/iPad mini. It can be downloaded now on the App Store for free. If you’re looking for some third-party alternatives, take a look at our recent AppGuide of the Best iPhone Twitter apps. For other news today, see: Apple releases a diversity report on its workforce, New 'iPhone 6' leak shows protruding camera lens, embedded logo and more, and Apple is planning on bringing HealthKit dev tools to US health professionals.
