Advertising Research

Journal of Advertising Research for iPhone and iPad provides you with easy, full-text access to recent issues of the journal, covering all areas of marketing including media, research, advertising and communications.
The app allows you to:
a) View the current issue as well as 6 back issues.
b) Browse the latest Digital First articles.
c) Download full issues to your device for offline reading.
d) View related links and articles not on the app conveniently via the
in-app browser without leaving the app.
e) Keep track of your reading via the Favorites and History links.
f) The app is available to individual subscribers who can sign in with
their username and password.
g) Institutional subscribers can access the app both on-campus via
IP access, and off-campus, using the institutional proxy feature.