All About Leaf

The JTI App, All About Leaf, provides an interactive journey through the facts of the tobacco leaf supply chain.

It’s an interactive way to find out more about our business: where tobacco is grown, how it’s transported, and how JTI addresses social and environmental challenges. Above all, it’s a great way to learn more about the tens of thousands of farmers around the world who rely on tobacco cultivation for their livelihood.

The App takes you on a journey to countries where JTI sources tobacco, from The US of A to Zambia. Along the way you’ll find out more about those countries, and the strategy that JTI has developed to support farmers, helping them to grow their business and achieve a sustainable income.

Using a mix of infographics, rich photography, and short videos, All About Leaf, will give you an up-to-date insight into the remarkable journey of a crop that has been cultivated for centuries.