ArcelorMittalAR

Photos are the static representation of a moment that matters.

Videos are the moment, fully captivating with sound and movement.

The ArcelorMittalAR app is something in between. They’re the normal photos you take and print, but they come alive with an embedded video clip that will always be there when you feel like remembering the moment.

Specifically, our mobile app enables photographers, publishers, and content creators to use their traditional printed images as a key to 'unlock' a video to create a more engaging experience.

In today’s digital smartphone world, if the photo is important enough to print, the video clip, which we call ‘a story in every picture’ is equally important.

How the App Works:

The magic happens when our software analyzes the printed image by creating a mathematical model based on shapes, lines, proportions, colors and other elements. It then matches the model against images already in our database. When a match is found what you see is what looks like a 3D, mapped digital video playing on top of a print…living in the physical world.