Badminton people

What is it about?

It all started with sheer passion and love for badminton. With a vision to create a badminton sports ecosystem connecting athletes, and brands with best-in-class, top-quality gear. We have equipped ourselves to grow our e-commerce space and leverage sales through digital platforms. With 20 years of experience in the field of sports as retail distributors and brand builders in India, we did want to bring all the best badminton gear under one roof with the best possible deals. At Badminton people, we cut the middleman. We wanted to create an exclusive place for badminton equipment where customers can get the closest experience to visiting a showroom, picking a product in hand and purchasing it. We give the best possible product knowledge to our customers with detailed product descriptions, clean product catalogue, customised stringing options where customers can select their choice of string and stringing tension and the curated collection of badminton bundles are the customers' favourites. Our direct collaborations with the top international brands helps us to deliver genuine products at the right prices to the customers. To add more to the Indian badminton community, we as Badminton people have recently launched an elite badminton player sponsorship program called as Players Clan Program. Our goal is to support the emerging badminton players across the country to achieve their goals in the sport.