Bo - Discover local products

Bo is your companion for discovering the best of Europe’s local food, drink, and craft traditions. Whether you're traveling through a new region or exploring your own backyard, Bo helps you connect with producers of authentic, high-quality products—especially those protected by Geographical Indications (GIs).

With Bo, you’ll find answers to questions like:

“What can I taste or experience around here?”

“Where can I find local cheese, wine, or artisanal goods?”

“Which producers are part of official EU quality schemes?”

We believe local products are more than just food—they’re stories, communities, and centuries of know-how. Bo helps bring those stories to life through an intuitive, map-based discovery app designed to connect curious consumers and travelers with the producers behind the label.