Craft Bourbon

What is it about?

There’s no denying that bourbon has become more popular these days, but many drinkers are new to the brown spirit and confused about how bourbon whiskey is made and the subtle nuances of recipes, aging, proof and warehousing. Buffalo Trace Distillery aims to change that with this new interactive app. In just three minutes, users can design a bourbon perfect for their own taste. Visitors will select their own bourbon recipe and learn how the grains such as corn, wheat, rye and barley influence the taste. Adding more rye results in a more “daringly spicy” bourbon, for example. Visitors will then see animated graphics explaining how the distillation process works, before witnessing just what 55 seconds of charring can do to an oak barrel. Then users on this bourbon journey get to select which level in the aging warehouse they want their barrel to age, and learn how different elevations within a warehouse ultimately impact the taste of each bourbon. Aging and proof round out the end of the experience, before each custom designed bourbon is complete. Then a description of each participant’s perfect bourbon is unveiled, based on their individual preferences. While each custom designed bourbon is unique, the website will also identify actual brands from the Buffalo Trace portfolio that taste most similar in profile, helping fans learn what they might like the next time they crave a sip of bourbon whiskey.