Cru World Wine

Cru World Wine is the world’s leading platform for: market access, secondary market trading, and portfolio management of fine wine & spirits.


The Cru World Wine mobile app is free of charge and requires only a basic account set-up. It enables users to access an amazing range of functionality:

- Buy or sell over 25,000 of the world’s greatest fine wines & spirits.
- Prices in multiple currencies (depending on location): USD, EUR, SGD, HKS, GBP, AED.
- See and acquire the hottest new releases as they come out.
- Use sophisticated portfolio management tools.
- Read daily news, views and ideas from the world’s fine wine & spirits markets.
- Bid for over 1 million different products, including many super rare and exclusive products.
- Use sophisticated analytics and charting tools.
- AI interface.
- Trade on low commission rates, with thousands of tight two-way markets.
- Maintain account details.

The Cru World Wine app is designed to be your ‘one stop shop’ fine wine & spirits platform, in your pocket!


Cru World Wine was founded in 2013 by former investment banker Jeremy Howard (CEO) and fine wine entrepreneur Simon Farr (Chairman). The company has grown rapidly, with locations today in the United Kingdom, France, Singapore, Hong Kong, Dubai and the United States.

The company operates one of the world’s most expansive fine wine & spirits storage networks in the world, with custody in the UK, Bordeaux, California, Hong Kong and Singapore. We have almost US$150 million of assets under management today.


Cru World Wine also has an active social media presence, plus a dedicated YouTube channel providing educational content.