CU-ICAR

What is it about?

The Deep Orange App showcases innovations designed and engineered by graduate students at the Clemson University International Center for Automotive Research. Deep Orange is a framework that immerses graduate automotive engineering students into the world of a future OEM and/or supplier. Working collaboratively, students, multi-disciplinary faculty, and participating industry partners focus on producing a new vehicle prototype each year. Each project incorporates integrating breakthrough product innovations and new processes – providing the automotive engineering students with hands-on experience in vehicle design, engineering, prototyping and production from the time they enter into the academic program until graduation. This app features a project Clemson students worked on with General Motors over two years. The app allows any user to interact with the unique vehicle features via an augmented reality experience. Additionally, users can “meet" the students behind the development of the vehicle and see glimpses of the product development via video.