DAC 2019

Disease awareness campaigns stimulate conversations about a disease, disseminate information about the symptoms, and create a network of individuals around a disease state. A multichannel approach is usually used to maximize patient and HCP engagement, but choosing the best channel strategy to reach those that disease affects is essential to disseminate content properly.

While these campaigns raise general consciousness about a particular disease or therapeutic area, a deep understanding of the patient’s journey is crucial to identify knowledge gaps and develop messaging that informs those gaps. Marketing and patient engagement professionals combine efforts to gather information on the patient’s journey and disseminate educational information to help patients and their doctors understand every facet of a disease.

Disease awareness campaigns allow pharmaceutical companies to share educational information about a disease state to ultimately lead to improved patient care. ExL’s 2nd Disease Awareness Campaigns Forum is the industry’s only conference dedicated to strategies for building educational campaigns that resonate with patient and providers.