![It's Playing](https://is3-ssl.mzstatic.com/image/thumb/Purple124/v4/c0/f9/94/c0f994c1-3cd4-693d-26b7-698d012cc8a3/source/512x512bb.jpg)
Every video, no conversions, pure entertainment
![It’s Playing displays most file formats well (including mkv and wmv) and even allows opening files from dropbox and playing mp3s](https://is3-ssl.mzstatic.com/image/thumb/Purple124/v4/c0/f9/94/c0f994c1-3cd4-693d-26b7-698d012cc8a3/source/60x60bb.jpg)
It's Playing
![It's Playing](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource114/v4/ae/57/3a/ae573a7d-bc25-f180-a8e1-7cd52f503579/30e32cd2-b99c-41da-b372-1a296e6f830e_5.5_U0027_U0027_splash.png/750x750bb.jpeg)
![It's Playing](https://is5-ssl.mzstatic.com/image/thumb/PurpleSource124/v4/1d/f0/43/1df043bd-e3ab-0891-f839-9d99c4d24726/f2f7fdd9-2d2c-41b9-83d3-bb769a2ebdb6_5.5_U0027_U0027_playback.png/750x750bb.jpeg)
![It's Playing](https://is4-ssl.mzstatic.com/image/thumb/PurpleSource114/v4/b5/03/af/b503af2d-3db6-49a3-823d-3a2c50066143/c1161a12-8da0-4407-b281-43031ea46004_5.5_U0027_U0027_settings.png/750x750bb.jpeg)
It’s Playing displays most file formats well (including mkv and wmv) and even allows opening files from dropbox and playing mp3s. Unfortunately, the app crashes when you try to play a flv file and is somewhat confusing to use. Multiple options during playback are appreciated, but only if they are explained and it’s very clear what will happen when you press a button.
What is it about?
Every video, no conversions, pure entertainment. Direct cloud and local network media streaming, anywhere you are.
![It's Playing](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource114/v4/ae/57/3a/ae573a7d-bc25-f180-a8e1-7cd52f503579/30e32cd2-b99c-41da-b372-1a296e6f830e_5.5_U0027_U0027_splash.png/750x750bb.jpeg)
It's Playing is FREE but there are more add-ons
-
$9.99
Pro
App Screenshots
![It's Playing screenshot-0](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource114/v4/ae/57/3a/ae573a7d-bc25-f180-a8e1-7cd52f503579/30e32cd2-b99c-41da-b372-1a296e6f830e_5.5_U0027_U0027_splash.png/750x750bb.jpeg)
![It's Playing screenshot-1](https://is5-ssl.mzstatic.com/image/thumb/PurpleSource124/v4/1d/f0/43/1df043bd-e3ab-0891-f839-9d99c4d24726/f2f7fdd9-2d2c-41b9-83d3-bb769a2ebdb6_5.5_U0027_U0027_playback.png/750x750bb.jpeg)
![It's Playing screenshot-2](https://is4-ssl.mzstatic.com/image/thumb/PurpleSource114/v4/b5/03/af/b503af2d-3db6-49a3-823d-3a2c50066143/c1161a12-8da0-4407-b281-43031ea46004_5.5_U0027_U0027_settings.png/750x750bb.jpeg)
![It's Playing screenshot-3](https://is3-ssl.mzstatic.com/image/thumb/PurpleSource114/v4/07/de/1e/07de1e90-bf03-5889-5009-5ba4a422e034/649beebc-4a35-4da0-b19f-81ef198cb34c_5.5_U0027_U0027_cloud.png/750x750bb.jpeg)
![It's Playing screenshot-4](https://is1-ssl.mzstatic.com/image/thumb/PurpleSource114/v4/ae/59/b6/ae59b68d-c9d6-0ec3-8411-441611b68ede/e9726c00-fdba-41c9-8e77-d7cf41af754f_5.5_U0027_U0027_network.png/750x750bb.jpeg)
App Store Description
Every video, no conversions, pure entertainment. Direct cloud and local network media streaming, anywhere you are.
Featured in Wired, Gizmodo, Cult of Mac, TUAW with brand new features in each update.
• Spotlight
· High performance playback, up to 1080p;
· Direct subtitle search and download;
· TV-Out and Air Play;
· Easy gestures, including pinch-to-zoom.
• Formats
· Video playback for MP4, MOV, MKV, AVI, WMV, VOB, RMVB;
· Audio playback for MP3, M4A, WMA, OGG, FLAC;
· Consult the detailed format list on our website.
• Cloud
· PUT.IO® enables background downloading and cloud hosting (Pro);
· Dropbox® one click access to over-the-air movie playback;
· OneDrive, Google Drive one click access to over-the-air movie playback (Pro);
· Youtube® video playback (Pro);
· HTTP media file playback (Pro);
· and It's playing videos cloud channel.
• Network
· Access Macs, NAS (network disks), Windows, Ubuntu, Airport disks, etc;
· Native support for SanDisk Connect™ Wireless Media Drive (Pro);
· Native support for SanDisk Connect™ Wireless Flash Drive (Pro);
· Native support for SanDisk iXpand™ Flash Drive (Pro);
· Native support for Maxell Airstash® (Pro);
· Native support for Seagate Satellite™ (Pro);
· Native support for iUSBport Mini (Pro);
· It's playing Desktop Helper is the easiest path to stream from your media library.
• Playback
· Background playback and earbud controls;
· Auto-advance/playlist within folders;
· Auto-repeat mode;
· Audio gain;
· Playback speed, from 1/8x to 8x adjustments;
• Video forensics
· Frame by Frame video image navigation;
· Photographic pinch-to-zoom gestures;
· Image contrast, brightness and saturation adjustments;
• International features
· multi language audio tracks;
· multi channel audio support;
· fetch subtitles for any movie with one tap; backed by OpenSubtitles.org.
• Files management
· user friendly, cut, copy, paste & rename controls;
· you can also choose to store files in a secured private folder.
(Pro) Only available in Pro In-app purchase.
(*) It's playing aims at handling every video from anything around your iPhone/iPod/iPad. You'll always be able to find videos that surpass your devices processing capabilities or which are encoded in unsupported audio or video formats.
(**) DTS playback is currently unavailable, check our website for updates or use the helper app.
•• Check out http://itsplayingapp.com for demonstration videos and detailed information ••
Contact us at support@itsplayingapp.com
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