Emma Beauty Assistant

Personalized Product Predictions For All - let Emma help you find your holy grail.

There’s no one size fits all when it comes to hair products - and we know you don’t have time to waste on product fails. Emma’s here to help all women, and all hair types, find their holy grail. With a little information about your hair texture and styling preferences, your new beauty assistant delivers personalized product predictions - letting you know just how well a product will work for you.

Use Emma to shop smarter at the store or to scan products you already have at home. Once you've tried a product, give it a rating to let Emma know if you agree with her prediction. The more Emma gets to know you, the better her predictions get.