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Fit2Globalize

Fit2Globalize™ supports export managers to easily assess the attractiveness of an export market and the ability to win of their company

Fit2Globalize™ supports export managers to easily assess the attractiveness of an export market and the ability to win of their company

Fit2Globalize

by BFH-TI Berner Fachhochschule Technik und Informatik
Fit2Globalize
Fit2Globalize

What is it about?

Fit2Globalize™ supports export managers to easily assess the attractiveness of an export market and the ability to win of their company.

App Details

Version
2.0.3
Rating
NA
Size
5Mb
Genre
Business Education
Last updated
November 15, 2021
Release date
April 2, 2014
More info

App Screenshots

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Fit2Globalize screenshot-1
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App Store Description

Fit2Globalize™ supports export managers to easily assess the attractiveness of an export market and the ability to win of their company.

The app leads the user thru a group of questions regarding the attractiveness of an export market and a second group of question regarding the ability to win in a target country. The result are the mapping of the export market in the market attractiveness/ability to win matrix, the SWOT and the overview of the evaluation with the comparison of up to three people analyzing the same country.

Input into the app
• Weighting and answering of 23 questions regarding “market attractiveness” and “ability to win” of a company in an export market
• Sources to answer the questions are linked in the tool if available: World bank, Hofstede data base, Doing business, Risk maps, …

Output of the app
• Overview of answers
• Comparison of answers for up to three people
• Market Attractiveness / Ability to win - Matrix
• SWOT (Strengths, Weaknesses, Opportunities, Threats)

Main Benefits of Fit2Globalize™
• Easy to use
• Standardized questions & answers defined
• Puts all important factors to be considered on the table
• Company specific questions can be added
• Comparison of analysis of up to three people possible
• Supports a well based decision making regarding export markets

More information on www.fit2globalize.ch

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