Fortune Fresh

Founded in the year 2012, Fortune Dairy is one of the original farms in Hyderabad and the pioneer of the "Farm-to-Home" concept in the city.
Fortune Fresh is a product of the product, simply put "Practice what you preach when you sell, recommend or advise others". This is what Fortune Dairy stands for and Fortune Fresh is the product of this social initiative.
Fortune Dairy was founded by the well-known technocrat & social entrepreneur Srinivas Reddy Muppidi, who returned to India after a two-decades-long stint as a Telecom Engineer and an Entrepreneur in the US. At the heart of the foundation of Fortune Dairy, lays his vision to establish healthy local farming communities and sustainable regional agricultural economies. This has led to the creation of “Fortune Fresh” brand, with which he hopes to improve existing dairy practices, get fair prices for micro dairy farmers, all while ensuring quality and delivering the best possible farm fresh products to the customers.
From a remarkable beginning in the year 2012, Fortune Dairy has grown into full-fledged dairy enterprise. We have achieved phenomenal success with our flagship luxury brand, Pristine, in the premium dairy segment. We have become a household name synonymous with the freshest and purest milk in town.
The main focus of the dairy has always on producing the highest quality dairy products and remains steadfastly committed to ensuring that consumer gets the most out of their milk, in terms of quality, taste, nutrition and price.
Be it milk or any other farm produce, the more steps there are between you and your food's source, the more chances there are for contamination. When a product arrives from far-away locations it generally goes through various inherent transit challenges which causes it to sit on the road for a long period before it gets to your home. Whereas Fortune Fresh milk is freshly collected daily from local farmers and rapidly processed, to ensure the shortest possible farm-to-home time. Because our milk is sourced from nearby local farmers, it does not spend long periods in transit, and we can assure its freshness.
The fortune Fresh app from Fortune Dairy opens before you an amazing world of local products and one can experience a new shopping extravaganza with the help of its user-friendly digital services. Consumers can purchase farm-fresh milk & more through this app, pause or alternate the subscription and schedule delivery to their door in the most convenient manner.
With encouragement from the government, farmers are able to avail financial credit through institutions, and government subsidies for the purpose of developing the dairy industry. Fortune Dairy's focus is to help these farmers with micro dairies in doing sustainable dairying, by helping them get a fair price for their milk; educating them about responsible dairying practices such as breed selection, proper feeding practices, animal care, etc.
Thereby, we are able to empower the farmers and provide a fair-trade economic linkage to sell their product under the umbrella of the Fortune Fresh brand. As a consequence, whenever you buy Fortune Fresh product, on the Fortune Fresh app, it translates into creating sustainable development opportunities for local farmers.
Download our free app and join our community to start buying Fortune Fresh milk and local produce and help be the difference our planet needs... so go ahead and choose Fortune Fresh!